According to the World Economic Forum, in the future people will essentially need 5 skills to be able to develop: Creativity, Digital Skills, Collaboration, Global Citizenship and Environmental Management. Creativity has gone from being a skill reserved for the few, to being a cross-cutting competence in all professions. Today, professionals face new challenges every day and we have to put our creative capacity to work in order to solve, overcome challenges and keep moving forward. In this conference, we will analyse what "creativity" means today in our companies and how this concept has evolved over time. In addition, we will learn what personal factors can help us to be more creative and how, also in organisations, leaders can encourage our teams to be increasingly creative and more expert in problem solving. Finally, we will learn about and experience various creativity techniques that can be applied and transferred to our day-to-day work. 

• Analizaremos qué significa hoy en día la “creatividad” en nuestras empresas y cómo ha evolucionado este concepto a lo largo del tiempo. 
• Veremos los factores personales que nos pueden ayudar a ser más creativos y cómo, también en las organizaciones, los líderes podemos fomentar que nuestros equipos sean cada vez más creativos y más expertos en la resolución de problemas. 
• Conoceremos y experimentaremos varias técnicas de creatividad aplicables y transferibles al día a día.