Effective communication is crucial to lead, coordinate and collaborate successfully in a company, as well as to establish fruitful business relationships. In fact, it is the key to our effectiveness as managers. Discover how to use communication tools and techniques to convince and create unbreakable bonds of commitment through non-verbal communication, verbal persuasion, group communication dynamics and much more.
TO WHOM IS IT ADDRESSED
Business leaders who want to make changes in their companies
Managers with structured and rational backgrounds, such as engineers and accountants
Managers who typically deal with customer relations or have a direct connection to the public
We will examine the proper way to begin and end speeches, as well as the content of each stage of the process, which is essential to communicate in an orderly and effective manner.
The power of storytelling
We will discover and put into practice the inherent power of telling a story to make the message more impactful, memorable and credible. These stories should come from personal experiences that are relevant and important to the speaker. In this way, the message penetrates powerfully into your audience, since illustrating an argument has a much greater impact than demonstrating it.
We will learn to control emotions (nervousness, lack of self-confidence...) in order to develop personal confidence, credibility in front of the audience and coherence between the verbal and non-verbal message, the importance of the first impression and the importance of creating a connection between the speaker and the audience. To do this, we will learn how to be aware of and take care of our own image, which we project through our gestures, expressions and external appearance.
Basic skills in public speaking
We will work on three essential skills:
Authority: to show that we really mean what we say.
Energy:to show that we really care about the subject we are discussing.
Audience awareness:to ensure that our communication is interactive and that each listener can identify with the message.
Effective communication and leadership style
Effective communication and leadership are strongly linked. In general, we tend to lean towards either an argumentative and detailed approach or a persuasive and motivational method. Although we naturally favour one or the other, it is useful to develop the ability to use the opposite style with some degree of efficiency in order to master both.
A series of lectures and practical exercises in the classroom are combined, including voice education, non-verbal communication, oral presentations and speeches, video recording and individual feedback. The participants will be divided into small organized groups to obtain a high level of trust between them and the faculty and thus create an optimal learning environment.
The admission process begins with a personal interview and completing the registration application.
For more information:
Mobile: 34 686 868 666
General rate: €2,850/ | The fee includes work material and lunches during the program.
Cancellations received during the 10 days prior to the start of the program are subject to a charge of 25% of the registration fee. Bravo Murillo Business School reserves the right to cancel or change the date of the program edition up to 10 days before its start.