FOCUSED PROGRAMS - Bravo Murillo Business School

FOCUSED PROGRAMS

Focused programmes allow companies and individuals to explore specific topics in depth. In each and every one of them, you will face the most critical challenges and acquire the necessary leadership skills to solve them. Thanks to our practical method, you'll leave with the skills to drive far-reaching changes in your company and your career.

Choose the format that best suits your current situation: presential, blended or online.

ACHIEVING AN EXCELLENT SALES STRATEGY AND SALES FORCE

Managing data, discovering patterns and making decisions based on information are part of the 10 key skills that define the new professional.

It prepares you to participate and add value in projects related to artificial intelligence, machine learning and business intelligence.

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COMMERCIAL STRATEGY AND EXCELLENT SALES TEAM

Nos enfrentamos a unas condiciones de entorno y a mercados cada vez más dinámicos que demandan una dirección comercial innovadora, adaptativa y flexible, capaz de definir sistemas de información comercial que faciliten la monitorización de los datos más relevantes del mercado y del equipo directo e indirecto para diseñar y gestionar planes comerciales de ventas que permitan alcanzar los objetivos de ventas y rentabilidad de nuestra empresa, liderando al equipo hasta su máximo potencial.

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LEAD AND MANAGE STRATEGIC PROJECTS

Achieving business objectives is possible by applying the fundamentals of strategic management of the company through the selection, definition and effective management of projects for the company within the planned deadlines and budgets. Discover the necessary tools to develop successful strategic projects.

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RENEWAL IN THE FAMILY BUSINESS

We want to help improve the Family Business. Organize, manage, administer, internationalize. The family business that wants to be sustainable must constantly think about renewal. We must periodically review the strategy to see if our essential capabilities are still valid or, on the contrary, we risk becoming obsolete.

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COMMUNICATING EFFECTIVELY AND PERSUASIVELY

Effective communication is crucial to lead, coordinate and collaborate successfully in a company, as well as to establish fruitful business relationships. In fact, it is the key to our effectiveness as managers. Discover how to use communication tools and techniques to convince and create unbreakable bonds of commitment through non-verbal communication, verbal persuasion, group communication dynamics and much more.

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NEGOTIATE WITH EFFICIENCY AND CREATIVITY

Negotiation processes and techniques are often little analyzed and left to intuition. Managers must constantly negotiate and, therefore, it is essential to have a good negotiation strategy to ensure the success of collaboration agreements and optimize interpersonal relationships. Become a creative and effective negotiator, capable of closing agreements in which all parties feel satisfied and involved.

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CONFLICT MANAGEMENT

We have spent some very difficult years where the best of each one and what has not been so good have emerged, to the surface. It is time to look forward and make the right decisions, which necessarily entail a sensible, healthy and effective management of conflicts.

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ACCOUNTING AND FINANCE FOR NON-FINANCIAL MANAGERS

The knowledge of the financial vocabulary and as a consequence the possibility to analyse the annual accounts of an organisation, gives the company's management an extraordinary strength, with the aim to make it easy and not to create barriers.

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RESPONSIBLE BOARDS OF DIRECTORS

At Bravo Murillo, we see the position of managing director as a responsibility to be carried out by professionals who are prepared for it. In addition, the legislative amendments of recent years in the commercial and criminal fields have significantly increased the responsibility of directors. It reviews and explores in depth the issues that should be on the permanent agenda of a board of directors with the help of expert professors and practising directors.

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FACULTY

JOSÉ RAMÓN PIN ARBOLEDAS | RECTOR OF THE MID ATLANTIC UNIVERSITY | PEOPLE INTELLIGENCE
ÁNGEL PROAÑO | STRATEGIC INTELLIGENCE
TERESA SANCIÑENA ASURMENDI | NEGOTIATION INTELLIGENCE
CARLOS DUARTE MILES | BUSINESS INTELLIGENCE AND MARKETING
CONOR NEILL | LEADERSHIP INTELLIGENCE
JAVIER ERREJÓN SÁNCHEZ DE LA MAZA | FINANCIAL INTELLIGENCE
JAVIER FERNÁNDEZ AGUADO | LEADERSHIP INTELLIGENCE
JOSÉ AGUILAR | INTELLIGENCE CHANGE MANAGEMENT
ANTONIO RODRÍGUEZ FURONES | ESTRATEGIA
JUAN ANTONIO ROMERA | SKILLS INTELLIGENCE
MATHIEU CARENZO | ENTREPRENEURIAL INTELLIGENCE