9TH DAY : 'ARTIFICIAL INTELLIGENCE AND ITS IMPLICATIONS FOR BUSINESS'
The emergence of Artificial Intelligence is playing a key role in the so-called fourth industrial revolution. According to the World Economic Forum, its impact reaches almost every industry in every country. It is changing the way we do business, transforming organisations into more innovative, efficient and sustainable enterprises. It is becoming an integral part of the daily operations of many companies. It is enabling them to better understand their customers and making management processes more efficient. AI also enables complicated forecasting and analysis, as well as the systematisation of business processes. In this conference we will analyse the current status of artificial intelligence, its advantages and disadvantages, its impact on the operations and business strategy of companies and the challenges that its application may imply for organisations.